We conducted research in concert with Stanford University in H1 of 2023, studying 243 organizations in the process. We divided culture into eight attributes, then analyzed the long-term financial implications of each attribute across the 243 companies. Our results indicated that the most revenue growth doesn’t come from task-driven cultures, or even heavy deadline-driven cultures — it comes from cultures focused on adaptability, resilience, and flexibility.
You can download the entire paper (methodology/results/a mini-case study) and a related infographic below.
